Henrico AE
Social Media Management
The Background
Henrico Adult Education, a vital institution dedicated to fostering lifelong learning and skill development, found themselves at a crossroads. Despite their rich history and commitment to adult education, recent times saw a decline in class sign-ups and enrollment following the pandemic, a testament to shifting dynamics in the digital age. Moreover, their social media footprint was virtually non-existent, and engagement with potential learners was scant at best.
Recognizing the undeniable power of digital platforms in shaping modern educational choices, they sought our expertise. Their objective was clear: to rejuvenate their brand, reignite interest, and leverage the digital realm to restore and even surpass their past enrollment numbers.
Project Type
Campaign Development
Social Media Management
Social Strategy
Content Creation
Copywriting
The Goals:
Tell The Story.
Raise Awareness.
Increase Sign Ups.
The Results
Our Process
We understood the profound impact of digital engagement in today's world, especially in the educational sector. Our team devised a strategic social media plan tailored to Henrico Adult Education’s unique audience. Through curated content, targeted campaigns, and interactive posts, we aimed to not only amplify their brand presence but also drive tangible results in class enrollments. By leveraging analytics and real-time feedback, our efforts sought to transform virtual interactions into real-world educational opportunities.
From Digital to Print
In an era dominated by digital media, We understands the timeless impact of tactile communication. Transitioning from our expertise in the digital realm, we embraced the classic charm of print for Henrico Adult Education. Our design team meticulously crafted flyers and mailers, blending modern aesthetics with informative content, ensuring that each piece was not just visually captivating but also resonated with its intended audience. By seamlessly integrating digital strategies with print initiatives, we ensured a holistic brand presence, capturing attention both online and offline.
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